Optus Stadium

Project value:
$1.3b

Client:
WA State Government
(employed through Stadium Operator Venues Live)

Date:
Dec 2016 - Feb 2018

Project Status:
Complete

Role:
Commercial Strategy Development and Implementation, Business Plan, Commercial Partnership Strategy and Procurement, and Key User Negotiation

Visit:
Optus Stadium

Responsible for all aspects of planning, developing and delivering the Optus Stadium commercial program, including production and updating of business plan.

Key issues

  • Maximising commercial revenue without compromising the customer experience and/or State Government objectives; and

  • Significant research, investigation, planning and consultation to ensure all the commercial products and opportunities were fully explored.

Note:
Delivered by Brad Paatsch in a previous role.

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